WELCOME TO EuroITV

Based in Europe, EuroITV is an organisation that focuses on Interactive TV. The aim is to give researchers and industries from around the world an opportunity to coordinate and emphasize academic discussions, research projects, and development work concerning Interactive TV. EuroITV runs a yearly conference on Interactive TV.


The issues of interest for EuroITV:

  • What is interactivity and what is meant by ‘interaction’ in interactive TV?

  • The broad spectrum of content, services and applications within the field of Interactive TV

  • "User centred design of services and content in Interactive TV"



About Interactive Television

- An article by Professor Jens F. Jensen

ABSTRACT: Today, television is an omnipresent, highly influential phenomenon in our society, and a dominant source of information and entertainment. The article accounts for the many perceptions of the three con-cepts 'interactive television' (iTV), 'digital television' and 'interactivity', offering insights on how - or if - they correlate. Attention is drawn to the fact that the demand for the digitization of television and how potential iTV applications are emerging on a global scale. Read the article